12.11.16 – 13.10.16
So, we packed up the van and hit the road to kick off the Student Night Tour 2016 in 6 of the biggest shopping centres across the 6 cities: Glasgow, Leeds, Portsmouth, Cardiff, Hatfield and Kent and smashed out 28 events in 32 days.
We kicked off the tour in Glasgow with balls flying all over the place at the freshers fair as we introduced the students to our Golden Ball Game which allowed them a chance to win a VIP wristband for the event. We took our game to Leeds, Portsmouth, Cardiff, Hatfield and Kent and signed up record breaking numbers of students for the event. After taking over the digital screens, website banners, flyers in every bag, posters on every wall and plastering the Student Night on the tables in the Universities, we were definitely the talk of the town.
8,400 VIP and 100,000 normal wristbands later, we reached the Student Night Events. We partnered up with some of the biggest national student brands; Jaegermeister, Casso Cocktails, Student Beans and NME who toured with us and provided the ultimate student experience on the night. In each city we were in, we invited the biggest clubs, student housing companies and biggest student brands to come and introduce the students to the city and give them a few freebies along the way.
With our Golden Ball Grab, partnership with the biggest brands and discounts running throughout the centre, it’s no wonder we had 81,600 students through the door!
“I thought Chilled were brilliant and our event partners added a massive appeal on the night” Trinity Leeds
“I want the lock down back already #StudentNightTour” @speppin_ | Twitter
“Strongest onsite ambience … best agency that The Galleria have had on SN The Galleria
“Events Team engaged with students… I love Colins personable approach” Gunwharf Quays