Sense of Space & ArtBar

@Broadgate London

The Objective

Oversee the activation, invigilate and provide information about the artwork and create people traffic solutions. Create a low impact Artbar, with a full drinks service, with a relaxed cafe style and manage the hosting of a range of Artbar events.

The Solution

A multi-sensory pop up installation at Broadgate’s Exchange Square with four different rooms, each perfectly designed to take its visitors on an engaging journey through interactive artworks, via all the senses sights, sounds and smells!

The accompanying pop-up, ArtBar, served a mix of local sourced and fresh food, as well as snacks, drinks and art related merchandise.

ArtBar was a hybrid combination of ethical values and creativity. Cakes were delivered daily by local bakers. Fresh food was by Brindisa. We worked with charitable brands such as Brewgooder Clean Water Lager, Charitea and Lemonaid, who donate 100% of profits to global clean water projects.

we’d like all the tableware, vegan friendly and biodegradable

Client Request

Challenges

  • We had to familiarise ourselves with new suppliers to fit the brief and meet the ethical needs of our client.
  • To create a high impact yet low carbon vegan friendly activity to resonate beyond the event.

The Solution

Sense of Space was a reflective silver cube swathed in colourfully geometric patterns of graphic artist, Supermundane. Inside was The Doodle Room, a monochrome maze of drawings by MrDoodle. Then came the Infinity Garden, a tranquil forest with mirrored walls &colour-changing cherry blossoms – the perfect place to snap a selfie or enjoy calming sounds &smells of a Japanese garden.

Next was Motion Box. With 4 soundtracks to move to, visitors could interact with a digitised version of themselves, their movements reflected in real-time as swirling patterns of on-screen colour & light. The last room was The Zen Studio, a soft, lavender-scented room filled with a giant, baby pink bean bag.

The Outcome

With some wonderful features written across the media from Time Out to Evening Standard plus many more,

The Sense of Space and ArtBar were the perfect accompaniment to the warm summer weather, drawing crowds of people from all across London and the South East and creating a great engagement driver for Broadgate.

Make sure you catch the blossom-filled infinity garden, where you’ll feel like you’re in a never-ending meadow of pink fora

TIme Out

So, what did you think?

#BroadgateSOS  #SenseofSpace