The Rugby World Cup Trophy Tour is an international tour counting down to the big rugby tournament that hit the UK and Northern Ireland in summer 2015. The Webb Ellis Cup toured the country for 100 days launching on 10th June until 18th September for the opening match. In total, the cup visited 111 communities, seen over 70,000 people celebrate rugby and closed up over 115,000 miles.
So where do we come into this international tour? Well, we brought it into Leeds!
We met the cup at Leeds Train Station with a bang and paraded it down to Leeds Dock where we invited thousands of rugby fans to come and enjoy the festival style event we created to welcome the trophy into Leeds. Throughout the day, we put together live music, bursts of entertainment, activities such as zorbing over the water and a bunch of street food. As well as this, we gave everyone the chance to have a photo opportunity with rugby’s greatest prize, the Webb Ellis Trophy.
To wind down into the evening, we seated the guests around the water where we installed a floating big screen for sundown and streamed the film “Invictus” for everyone to enjoy. Whilst they sat watching the film, our staff went round offering food and drink to everyone to give them a laid back, chilled evening after a jam packed day!