14.09.19 – 15.09.19
We celebrated the launch of the AW19/20 collections with our Fashion Factory pop up at Manchester Arndale. Shoppers were treated to live fashion shows, free mini makeovers and a series of ‘silent’ style sessions from local influencers of the fashion and beauty world.
In a bid to elevate the shopping centre activation experience, we built an industrial, multifunctional structure, acting as a runway, seminar area, fashion showroom and stage. 20 of Arndale’s biggest retailers featured their AW19/20 collections in live shows at our industrial-style hub. From AllSaints to House of CB and Next to Topshop/Topman, Shoppers also had the chance to speak directly with brands style experts, keeping the people of Manchester up to date with the latest trends of the season.
We invited fashion influencers and stylists Ruth Preston, Lisa Ross and Victoria Thewlis to host a series of ‘silent’ style sessions on the busy mall over the weekend, using silent seminar headphones for an intimate styling experience amongst the bustle of the busy heart of Manchesters city centre.
Complimentary hair & beauty makeovers were on offer from Doll Beauty at Topshop, Inglot, KIKO Milano, Supercuts and The Body Shop, With Sergeant Caesar offering hair styling and barber services.
one-hour flash sales offering up to 50% off a range of retailers ensured there was something for everyone, plus a £250 shopping spree for the winner of our selfie challenge at our event selfie wall.